Let the Shadow Sell Prompt pack

About this prompt pack

Give an everyday product a shadow that says why someone wants it. These eight ads carry the move from a pillow and hot sauce to binoculars, tea, stationery, baking tools, exercise and books. You get every exact prompt, the words to swap and the connections to keep when you bring your own product into the picture.

What you'll learn

• A night in the shadow — The moon gives the pillow a promise of rest. Swap the pillow and moon for your own product and benefit symbol, but keep the shadow visibly attached to the object.
• Heat before the first drop — The flame turns the sauce’s heat into something you can see. A small bottle can carry a large promise when its shadow travels without a gap from the floor to the wall.
• The wild within reach — The bird makes wildlife the reason to buy the binoculars. Keep the two barrels recognizable and choose a shadow with a silhouette your buyer can name at a glance.
• A break in the tin — The armchair turns tea into a break. Keep a category clue in the real object, here the visible tea leaves, so the shadow adds a benefit to a product the viewer already understands.
• Room for an idea — The butterfly gives blank pages the promise of possibility. Match a simple part of the object to the shadow, here two open pages and two pairs of wings, without reshaping the product itself.
• Lightness you can see — The feather makes airy baking the whisk’s promise. Echo the direction of the handle and wires in the quill and vane, while keeping the shadow flat and the steel three-dimensional.
• A reason to move — The heart gives the rope a reason to be picked up. Use an open shadow outline for a product made from a line, and keep the real cord long enough to belong to its category.
• An escape on the shelf — The mountain gives the book a destination. Let the shadow grow into a recognizable outline and keep its interior empty, so the idea still reads when the ad is small.