Pack the Promise Prompt pack

About this prompt pack

Turn bubble wrap into a parachute, cardboard into a helmet and tissue into a nest. These eight ads for one invented packaging brand give you every exact prompt, the words to swap and the material details to keep when you build a campaign around your own product’s promise.

What you'll learn

• Bubble-wrap parachute — Bubble wrap becomes a parachute. Keep the air pockets visible and the parcel connected, so the soft landing has a clear cause.
• Cardboard helmet — Cardboard becomes armour for a teapot. Expose the corrugated edges so the protective shape still sells the shipping material.
• Tissue nest — Packing tissue becomes a nest. Support the glass at its bowl, stem and foot so tenderness is visible in the contact points.
• Air-column life jacket — Air-column wrap becomes a life jacket. Keep the jacket open at the front so the bottle and the sealed chambers both read.
• Tape chain — Packing tape becomes a chain. Show the roll feeding a link so the symbol of a secure journey keeps its product connection.
• Honeycomb safety net — Honeycomb paper becomes a safety net. Let it sag under the mug so the material appears to catch and cushion the fragile item.
• Edge-guard fortress — Edge protectors become a fortress. Show their open right-angle channels so the castle still reads as a shipping product.
• Foam life ring — Foam sheets become a life ring. Keep the layers visible and the fragile vase inside the opening so the buffer has a job.