HeyGen Pricing (2026): What $29 Buys

HeyGen pricing starts at $29 a month for Creator's 600 credits: enough for 150 Avatar III Video Look minutes, 37.5 Avatar IV Photo Look minutes, or 12.5 Avatar V minutes. For 60 Avatar V minutes a month, budget $149 for 3,000-credit Pro, or $219 for Business with one seat and the required top-ups.

Monthly budget by output (USD, before any applicable taxes): Free covers 1 to 3 one-minute trial videos depending on region. Creator is $29 within 600 credits. Pro starts at $49 for 1,000 credits and scales to $4,300 for 100,000. Business starts at $149 for 1,500 shared credits, plus $20 per additional seat and $5 per extra 100 credits. Enterprise requires a quote. For any N minutes, multiply N by the engine's credit rate below, then select the smallest fitting tier; Business can instead top up the shortfall in whole 100-credit blocks.

Prices and consumption rates verified against HeyGen's live pricing page and its linked billing documentation on November 5, 2026. At this check, subscription prices were unchanged from August, but the billing docs now distinguish Avatar III and IV Photo Look from Video Look and price Avatar V separately. Reusing the previous 20-credit Avatar IV/V assumption would materially underbudget Avatar V.

Creator is the sensible paid default for one person. Business is the choice when several editors need a shared workspace; adding seats does not add credits.

HeyGen pricing at a glance

HeyGen has five named plan levels, but Pro contains ten selectable paid credit allocations. The table shows the purchase boundary; the full Pro ladder follows in prose so its annual checkout totals do not disappear behind an approximate range.

The sticker price hides two separate decisions. First, credits pay for output at very different rates. Second, plan features set the production boundary: Creator stops at 1080p, Pro adds 4K and translation-script editing, and Business adds collaboration, SSO, SCORM, LMS integrations, and longer videos. Paying for a higher plan without naming which boundary you need is how an inexpensive trial becomes an expensive idle subscription.

What HeyGen credits buy

One HeyGen credit has no single video-minute value. HeyGen's credit-plan explainer now lists these app rates. Photo Look and Video Look are separately priced avatar variants; match the variant you intend to generate, rather than budgeting from the engine name alone.

The conversion is minutes = available credits ÷ credits per minute. These are single-feature ceilings, rounded where necessary. Translation, generated assets, training, and regenerated takes can consume the same balance, so finished publishable runtime can be lower.

For example, Creator's allowance covers 150 Avatar III Video Look minutes but only 12.5 Avatar V minutes, a twelvefold runtime difference. A 30-minute project limit is a separate ceiling: it does not promise enough credits to generate that project in every engine.

Generated image assets cost 2 credits each, Generate Look costs 1 credit per look, and AI Model Training costs 60 credits per training. The current guide prices generated video assets by model, resolution, and length, starting at 12 credits per minute. Use the in-product estimate before generating.

Every HeyGen plan, and the point where it pays

Free: enough to judge the avatar, not enough to run a channel

HeyGen Free is a genuine no-card trial, but its useful ceiling is small: up to three videos a month, one minute per video, standard processing, one custom video avatar, 500+ stock avatars, and 30+ languages. The billing explainer qualifies the quota as 1 to 3 videos depending on region and describes the output as a 720p sharing link. That regional footnote matters if a plan comparison simply promises three videos everywhere.

Someone who only needs a few internal concept clips or avatar-fit checks may never need to pay. A brand publishing finished work will reach the boundary quickly because Creator is where 1080p export, watermark removal, 175+ languages and dialects, voice cloning, and the larger avatar library appear. Free is ship-ready only when a share link and trial-level presentation are acceptable.

The clean use of Free is one representative brief. Build the type of spokesperson clip, language, pace, and framing you would buy the tool for. If the avatar does not meet the craft bar in that brief, more credits will not solve the mismatch.

HeyGen Creator Plan: the default paid plan for one person

HeyGen Creator costs $29 monthly or $288 upfront for a year, displayed as $24 per month. It includes 600 credits each month, videos up to 30 minutes, 1080p export, watermark removal, 700+ stock video avatars, voice cloning, and 175+ languages and dialects. The annual option saves $60 against twelve monthly payments, a 17.24% reduction.

At monthly billing, Creator's fully used allowance works out to about $0.193 per Avatar III Video Look minute, $0.773 per Avatar IV Photo Look minute, $1.498 per Avatar IV Video Look minute, or $2.32 per Avatar V minute. Annual billing lowers these to $0.16, $0.64, $1.24, and $1.92 respectively. These are subscription cost divided by theoretical capacity, not metered overage prices.

Creator's wall is not only 600 credits. It also stops at 1080p and does not support one-time top-ups. If a production month needs 650 credits, the answer is not a small pack. The user must move to Pro. That makes Creator excellent for stable output and awkward for occasional spikes.

Pro: buy the exact credit step, not a vague promise of scale

HeyGen Pro starts at $49 monthly for 1,000 credits and adds 4K export, faster processing, access to the advanced models, and the ability to edit and proofread translation scripts. All Pro levels carry the same feature set. Only the credit allocation changes, so the correct tier is the smallest one above a measured recurring workload.

The exact monthly ladder is 1,000 credits for $49; 1,500 for $74; 2,000 for $99; 3,000 for $149; 5,000 for $240; 7,500 for $360; 10,000 for $460; 20,000 for $900; 50,000 for $2,250; and 100,000 for $4,300.

Annual checkout bills the same allocations at $488 for 1,000 credits, displayed as $41 per month; $738 for 1,500, displayed as $62; $988 for 2,000, displayed as $82; $1,488 for 3,000, displayed as $124; $2,400 for 5,000, displayed as $200; $3,600 for 7,500, displayed as $300; $4,612 for 10,000, displayed as $384; $9,018 for 20,000, displayed as $752; $22,518 for 50,000, displayed as $1,877; and $43,030 for 100,000, displayed as $3,586.

Those annual totals matter because the displayed effective month is rounded. A base annual Pro subscription is $488, not $41 multiplied by 12. At the top end, the checkout commitment is $43,030 even though the card frames it as $3,586 per month.

The first Pro upgrade is easy to evaluate. Paying $20 more than Creator adds 400 credits, enough for 100 Avatar III Video Look minutes, 25 Avatar IV Photo Look minutes, about 12.90 Avatar IV Video Look minutes, or about 8.33 Avatar V minutes. It also adds 4K and translation-script proofreading. If neither feature nor the added output has a monthly job, Creator is the better buy.

Pro has the same spike problem as Creator: no one-time credit packs. Moving from 1,000 to 1,500 credits changes the monthly bill from $49 to $74. A buyer expecting occasional heavy months should model whether switching tiers is tolerable before taking an annual contract.

Business: pay for the workspace, not the credit rate

HeyGen Business costs $149 a month for the first seat, plus $20 for each additional seat. Annual billing charges $1,428 upfront for the base plan, displayed as $119 per month. The plan includes 1,500 shared credits, videos up to 60 minutes, 4K export, twice Pro's concurrency, collaboration, centralized billing, SAML/SSO, SCORM export, LMS integrations, interactive video, and five custom digital twins on the public card; the billing guide notes some regional accounts include ten.

The important comparison is hidden in the Pro ladder. Pro offers the same 1,500-credit quantity to one user for $74 monthly. Business charges $75 more before any additional seat. That premium buys the shared workspace, review loop, security controls, e-learning features, longer video limit, and top-up access. It does not buy a larger starting credit pool.

A five-seat Business workspace costs $229 a month: $149 plus four $20 seats. That is $45.80 per seat-month, but the five people still share 1,500 credits. If they divide Avatar V capacity evenly, each person gets 6.25 minutes. A ten-seat workspace costs $329, or $32.90 per seat-month, but equal Avatar V capacity falls to 3.125 minutes per person. Seat economics improve while production capacity per person shrinks.

Business is the only self-serve plan with flexible top-ups. Extra credits cost $0.05 each in blocks of 100, with a $5 minimum and optional auto-reload. At that rate, credits consumed by an extra Avatar III Video Look minute cost $0.20; Avatar III Photo Look costs $0.35; Avatar IV Photo Look costs $0.80; Avatar IV Video Look costs $1.55; Avatar V costs $2.40; Custom Expressive Motion costs $2.00; Speed lip-synced translation costs $0.30; and no-lip-sync dubbing costs $0.20. Purchases still round up to whole $5 blocks. Doubling Business from 1,500 to 3,000 total credits costs $224 for the month: the $149 base plus $75 of add-ons.

Enterprise: custom usage and procurement controls

HeyGen Enterprise has no published price. It offers flexible usage terms, no maximum video duration, 4K export, the highest concurrency, multi-workspace control, SCIM provisioning, team-member MFA, invoice billing, priority support, and a dedicated success manager.

Enterprise is justified by a written security, governance, support, or volume requirement. It is not the natural next step from a high Pro credit tier. A single advanced creator can scale Pro to 100,000 credits without buying enterprise administration, while a regulated organization may need Enterprise at far lower output.

Cost per finished minute: the engine changes the plan

The engine determines which allowance fits. Base Pro's 1,000 credits cover 250 Avatar III Video Look minutes, 62.5 Avatar IV Photo Look minutes, about 32.26 Avatar IV Video Look minutes, or about 20.83 Avatar V minutes. Business's 1,500 shared credits cover 375, 93.75, about 48.39, or 31.25 minutes respectively.

For N minutes, required credits are 4N for Avatar III Video Look, 7N for Avatar III Photo Look, 16N for Avatar IV Photo Look, 31N for Avatar IV Video Look, or 48N for Avatar V. Add each feature's requirement when the workload mixes modes. Creator and Pro must fit the total into an included allocation; Business's monthly bill is $149 + $20 × additional seats + $5 × ceiling(max(0, required credits − 1,500) ÷ 100). This assumes no rollover balance, no avatar add-ons, and no other credit use.

The same 60-minute brief can cost $29 or $149

A 60-minute monthly brief built entirely with Avatar V consumes 2,880 credits. The smallest fitting solo tier is 3,000-credit Pro at $149 monthly or $1,488 yearly. Business with one seat needs 1,380 extra credits, rounded up to fourteen 100-credit blocks: $149 + $70 = $219 monthly. With five seats, that becomes $299.

A 60-minute workload using only Avatar III Video Look needs 240 credits and fits Creator at $29 monthly or $288 yearly. Avatar IV Photo Look needs 960 credits and fits base Pro at $49 monthly or $488 yearly; Avatar IV Video Look needs 1,860 and fits 2,000-credit Pro at $99 monthly or $988 yearly. Enterprise has no public fixed-minute quote.

A mixed 60-minute brief can also fit Creator: 5 Avatar V minutes use 240 credits, and 55 Avatar III Video Look minutes use 220, totaling 460. That leaves 140 credits for other usage. This is a production choice, not a claim that the engines look identical: reserve premium generation for the shots where it earns its cost.

1. 1

   1. Lock the output mix

   List finished minutes by engine and feature before choosing a plan. Keep Avatar III Photo/Video Look, Avatar IV Photo/Video Look, Avatar V, Custom Expressive Motion, translation, and generated assets separate because each burns credits differently.

2. 2

   2. Price the recurring month

   Multiply each minute bucket by its published rate, then add fixed asset charges. A 12-minute Avatar V piece is 576 credits before translated variants or generated assets.

3. 3

   3. Add revision headroom

   Budget for regeneration and iteration. Credits pay for generated outcomes, so a plan that fits only the first render has no room for a revised script, a changed shot, or a second language.

4. 4

   4. Choose the smallest stable tier

   Match the recurring total to Creator or the exact Pro step. Stay monthly until two or three representative billing cycles show stable usage; annual savings are useful only after the workload is known.

Hidden costs: rollover, top-ups, seats, and annual lock-in

Annual HeyGen billing improves both price and rollover, but it does not deliver a year's credits upfront. Creator, Pro, and Business annual subscribers pay the contract upfront, then receive credits as monthly allocations. Unused credits can accumulate until annual renewal. Monthly subscribers get only one extra billing cycle of rollover. Cancel to Free and remaining credits stop rolling over.

That structure is better than a strict monthly expiration, but it creates an annual-lock catch: the cash leaves upfront while production capacity still arrives month by month. A seasonal studio cannot buy Creator annual in January and spend all 7,200 nominal yearly credits on one launch in February.

Creator and Pro have no one-time top-ups. A short spike pushes Creator to Pro or Pro to a larger fixed tier. Business can add credits, but its $0.05 rate means premium generation accumulates quickly. One extra block is only $5, yet 1,500 extra credits is $75 and 5,000 is $250.

Additional avatar slots are separate too. A Video Avatar slot costs $29 monthly or $288 yearly. Included slots and add-on pricing may vary with region and account creation date; check your account before purchasing. A LiveAvatar slot costs $49 monthly and belongs to the separate LiveAvatar platform, so buying an app plan does not silently include the streaming product.

Refunds should be treated as an exception, not an exit plan. HeyGen's refund policy says payments are generally non-refundable outside legal requirements and discretionary cases. Direct HeyGen and Google Play purchases may be reviewed within 15 days when the app did not suit the project; Apple requests have a 14-day window. Significant credit use can cause a direct request to be denied.

HeyGen API pricing is separate from every app plan

HeyGen API uses pay-as-you-go dollars, not the Creator, Pro, or Business credit pool. No subscription is required, and buying an app plan does not fund API calls. The API is the right purchase when software must generate or translate videos automatically; the app is the lower-cost route for steady production by a person.

The current HeyGen API pricing explainer, updated October 28, 2026, lists Avatar III Digital Twin at $0.60 per minute and Avatar III Studio or Photo Avatar at $0.99. Avatar IV Photo Avatar costs $2.31 per minute, while Digital Twin and Studio Avatar cost $4.83. Avatar V Digital Twin costs $7.20 per minute.

Avatar IV and V do not have a separate 4K API price: the API can return a 4K file, but the avatar is rendered at 1080p and stretched. A higher-resolution file does not add avatar detail. This limitation applies to the API, not Studio's plan-based 4K export.

Video Agent costs $5.82 per generated minute. Translation costs $0.57 per source minute for Speed audio-only, $0.81 for Speed lip sync, or $1.50 for Precision lip sync. Digital Twin creation is $2.13 per call and Photo Avatar creation is $1.32. API proofreading is available to all paid API users, rather than being Enterprise-only.

For a 60-minute Avatar V Digital Twin workload, API generation alone is $432. The app's 3,000-credit Pro tier is $149 monthly for the same nominal runtime capacity, before revisions or other features. The API buys automation and pay-as-you-go access; app and API balances do not transfer.

Pay-as-you-go API credits expire after 12 months. HeyGen has offered no free API credits since February 2026. The guide lists 10 concurrent videos for standard API access and 20 for Enterprise workspaces. A prototype needing only a few automated clips can stay pay as you go; steady manual production should be priced against the app.

HeyGen vs Synthesia and Colossyan pricing

Compare the production allowance as carefully as the subscription price. An avatar minute, a translated minute, and a premium generated minute can carry different charges even within the same product.

Synthesia: compare credits before assuming a fixed minute bucket

Synthesia's pricing page now combines a free video allowance with paid credits shared across video, dubbing, and surveys. Its current table describes paid capacity as additional to that free allowance. The older fixed-minute comparison is no longer a safe budget shortcut. The fuller product comparison is in HeyGen vs Synthesia.

Colossyan: separate the training workflow from the allowance

Colossyan's pricing page separates NEO and NEO2 generation allowances. Compare the specific engine and editor count your course production needs, rather than treating all included minutes as interchangeable. Its annual plans supply the year's minutes upfront, unlike HeyGen's monthly allocation schedule. For projects outside talking avatars, the best AI video generators cover the wider field.

Which HeyGen plan should you choose?

Choose Free when the only job is evaluating a representative avatar brief or producing up to a few one-minute share-link concepts. The regional quota and 720p sharing boundary make it a poor base for a publishing calendar.

Choose Creator when one person needs 1080p output and a measured month fits inside 600 credits. It is the default recommendation because the same credits can cover 150 Avatar III Video Look minutes, 12.5 Avatar V minutes, or a mixed workload, and the monthly price stays at $29.

Choose base Pro when 4K or translation-script proofreading is mandatory, or when the monthly total falls between 601 and 1,000 credits. Choose the 1,500-credit Pro tier at $74 rather than jumping to Business when one person needs more capacity but no team workspace.

Choose a higher Pro tier by measured recurring consumption. The feature set does not improve at 2,000, 5,000, or 100,000 credits. Paying above the smallest fitting step only buys headroom.

Choose Business when collaboration, comments, centralized billing, SSO, SCORM, LMS integration, interactive video, a 60-minute maximum, or purchasable top-ups has a named owner and a recurring job. Do not choose it merely because several people watch the finished videos. Viewer count is not the same as editor-seat need.

Choose Enterprise when procurement requires SCIM, multi-workspace control, team-member MFA, invoice billing, custom usage, or dedicated support. Get the quote against a written control list so custom pricing can be evaluated against a specific requirement.

Skip HeyGen when the team cannot preflight credit use before generation, or when a different training workflow is more valuable than model flexibility. Compare the specific allowance and editor requirements before switching.

HeyGen pricing FAQ

Is HeyGen really free?

Yes. HeyGen Free costs $0 and requires no credit card. The main pricing page offers up to three videos per month, each up to one minute, while the billing explainer says the regional quota may be 1 to 3. It includes a 720p sharing link, one custom video avatar, 500+ stock avatars, 30+ languages, and limited access to core creation tools.

Stay free if a few short share-link concepts are the entire job. Pay when finished 1080p export, watermark removal, longer recurring output, 175+ languages and dialects, or a predictable production calendar matters.

Is HeyGen really unlimited?

Not on the plans sold to new customers. HeyGen ended new sales of its old unlimited plans after 15 May 2026. New buyers use credit-based plans; active legacy subscribers can keep their existing terms. Video duration limits can be generous, but generation still consumes credits.

Grandfathered unlimited subscribers may keep their old plan while the subscription remains active and in good standing. If they cancel or switch to a credit plan, they cannot return to the legacy plan.

How much does HeyGen API cost?

HeyGen API is standalone pay as you go. Avatar III Digital Twin costs $0.60 per minute; Avatar III Photo and Studio Avatars cost $0.99. Avatar IV costs $2.31 for Photo Avatar or $4.83 for Digital Twin and Studio Avatar. Avatar V Digital Twin is $7.20. Video Agent is $5.82 per generated minute, and translation ranges from $0.57 to $1.50 per source minute by mode.

API credits expire after 12 months. No free API credits have been offered since February 2026. Standard access allows 10 concurrent videos; Enterprise workspaces get 20.

Does HeyGen offer a student discount?

No standing student-specific plan or student price appeared on HeyGen's live public pricing and credit-plan pages when verified on November 5, 2026. The public billing guide says occasional promo or discount codes can be applied at checkout.

Students can use Free for evaluation. An educational institution that needs SSO, SCORM, LMS integration, or centralized procurement should compare Business and an Enterprise quote rather than assume an individual student rate exists.

Can I get a refund from HeyGen?

HeyGen says payments are generally non-refundable outside legal requirements and specific discretionary cases. Direct HeyGen and Google Play purchases may be reviewed within 15 days when the product did not suit the project, while Apple App Store requests have a 14-day window.

A significant amount of used credits may make a direct refund request ineligible. Canceling stops the next renewal but keeps paid access through the current billing period; it does not refund the unused part by default.

Do HeyGen credits roll over?

Monthly subscribers can roll unused credits into one additional billing cycle. Annual subscribers receive monthly allocations, not all annual credits at once, but unused credits accumulate until the annual renewal date.

Credits stop rolling over after cancellation to Free. That makes annual billing friendlier to uneven monthly production, but it does not let a user pull future monthly allocations forward.

Did HeyGen pricing change in 2026?

Yes. HeyGen's legacy-plan guide confirms it stopped selling those plans after 15 May 2026. Current Creator, Pro, and Business plans use credits across avatar video, translation, assets, and other generation features.

Existing legacy subscribers may keep their terms while the subscription stays active and paid. New buyers should budget from the current credit schedule, not from older claims of unlimited Avatar III or premium-credit pools.

Get the AI business workflow audit checklist to map each video step to a recurring outcome before committing to a credit tier or annual plan.