ChatGPT Pricing (2026): Plus Is the $20 Sweet Spot

ChatGPT costs anywhere from $0 to $500 a month for an individual, but most people should choose either Free or Plus. The $20 Plus plan is the sensible default once limits interrupt paid work; Pro earns its higher price through measured capacity needs or a feature you specifically need.

ChatGPT pricing at a glance

Prices and plan details below were checked against OpenAI's live personal pricing page, business pricing page, pricing documentation, Pro tiers page, and current help pages on November 2, 2026. The Go section flags the remaining inconsistency in OpenAI's Think documentation. Prices are US list prices; local billing can differ.

Since October 29, 2026, Pro 100 and Pro 500 include twice their previous Work and Codex allowance. Pro 200's planned reduction is canceled: subscribers on the lower allowance move up to the higher one, while those already on it keep it. OpenAI also confirms increased Business Premium usage, without publishing the size of its increase. Plus stayed at $20/month, with no allowance increase in that October change. Existing Pro subscribers receive the change automatically, without waiting for renewal. Sources: OpenAI's release notes and Pro terms.

Since October 26, 2026, GPT-6.1 Terra is available in ChatGPT Work and Codex on Plus, Pro, Business, Enterprise, and Edu. It is not available in Chat. The October 26 Codex changelog lists all five plans. Although the launch announcement omits Business, the Business models article also confirms it. Workspace settings still govern access; the pricing comparison has not yet added a Terra row.

Since October 7, 2026, GPT-6 with Intelligent UI has been rolling out as the default Chat experience for Plus, Pro, Business, and Enterprise, powered by GPT-6 Sol. Free and Go began receiving GPT-6 Luna on October 8. Intelligent UI adds visual and interactive answers; it is not a separate paid upgrade. That October 7 Chat release did not change Work and Codex models. See the ChatGPT release notes.

GPT-5.5 retired from Codex with ChatGPT sign-in on October 14, 2026; the API and Codex sessions using an API key are unaffected. Update saved choices that still select it. OpenAI's model retirement guidance also covers workspace defaults, scheduled tasks, and scripts.

The short answer is simple. Stay on Free if it does not interrupt you. Buy Go when the problem is basic tool capacity. Buy Plus when better reasoning and a broader toolset save real work. Treat Pro as a usage upgrade, not a status upgrade. Buy Business for governance and collaboration, not because two Plus accounts feel untidy.

Personal subscriptions are monthly. Business can be monthly or annual, while Enterprise uses negotiated commercial terms. API billing remains separate, but eligible Pro and Business subscribers can activate promotional API credits, detailed below.

ChatGPT Go: what $8 a month buys since GPT-6

ChatGPT Go costs $8 per month in the US and buys more tool capacity than Free. Both use GPT-6 Luna for everyday Chat and offer unlimited everyday text chats subject to safeguards. Go increases eligible uploads, image creation, data analysis, and memory; it may include ads. Projects, tasks, and existing custom GPTs are available subject to current feature availability.

What does Go's Think use now? The Go help page still names GPT-5.6 Luna for Think. The October 7 release confirms GPT-6 Luna for Free and Go's Chat experience but does not separately identify Think's model. OpenAI's pages therefore do not clearly establish its model after the rollout. Think remains available for harder questions; do not treat it as Sol reasoning.

Choose Go when Free's tool caps interrupt otherwise useful work. Choose Plus at $20 when you need GPT-6 Sol reasoning in Chat or GPT-6.1 Sol and Terra in Work and Codex. Go does not include those Sol models or GPT-6.1 Terra; its desktop Codex access uses GPT-6 Luna subject to rollout. Work remains limited to the desktop app, and Go includes neither GPT-6 Pro in Chat nor Dots. Free and Go do not include Codex Cloud. For the wider tradeoff, see ChatGPT Free vs Plus.

The October 6 Audio uploads release covers paid ChatGPT subscriptions and workspaces. It enables transcripts, summaries, and questions about recordings, with availability depending on workspace settings, region, client version, and model.

What each ChatGPT plan actually buys

The useful distinction is not "free versus paid." It is capacity, model access, and workspace control. Paying more for the wrong one of those solves nothing.

ChatGPT Free: enough for light, patient use

ChatGPT Free uses GPT-6 Luna as the rollout reaches accounts, with unlimited everyday text chats subject to safeguards. Uploads, images, voice, analysis, and other tools still have separate limits. It is an ongoing free plan, not a trial. Free also includes limited Work in the desktop app and limited Codex, but no GPT-6 Pro in Chat or Dots.

Stay Free if waiting for a tool reset does not cost useful work. For the feature and limit breakdown, see Is ChatGPT free?.

ChatGPT Plus: the sensible default for paid work

ChatGPT Plus costs $20 per month, billed monthly, with no annual plan or multi-month prepayment. Its default Chat experience uses GPT-6 Sol. It also includes GPT-6.1 Sol and GPT-6.1 Terra in ChatGPT Work, the agent workspace for completing tasks, and Codex, OpenAI's coding agent. Neither GPT-6.1 model is available in ordinary Chat. Account rollout and client availability still apply.

Plus expands uploads, images, deep research, memory, Codex, and Work across desktop, web, and mobile. In ordinary Chat, Plus includes Medium and High reasoning with GPT-6 Sol as GPT-6 rolls out; explicit GPT-5.6 Sol selections remain available. Extra High and Pro are not Plus options there. GPT-6 Astra is available with limited included usage on Plus in Work and Codex. OpenAI's model guide separates those experiences.

The currently documented limits include five-hour and weekly Work and Codex windows where applicable. Model and tool allowances vary, and a long task can consume more than a short message. Projects and scheduled tasks also exist on Go, so they are not by themselves a reason to upgrade. Existing custom GPTs remain usable subject to current availability and permissions. Plus does not include Dots, and Astra access in Work does not grant GPT-6 Pro messages in Chat. Its price and included usage are unchanged by the October allowance increase.

Starting in December, Plus, Pro, and Business will share an allowance across ChatGPT and Codex measured in tokens, the information a model processes and generates. Instant chat will not draw from it. Budget demanding chat and coding together. Settings > Usage will show combined usage and reset times; at the limit, you can wait, upgrade, or buy credits for eligible features. OpenAI's guidance does not mention Free, Go, Enterprise, Edu, or Teachers, and gives no token totals or exact start day. It says “as we bring the agentic capabilities of Work into the main ChatGPT experience”; it does not state what happens to the separate Work product.

Plus earns its keep when it prevents at least $20 of lost time each month. A funded founder drafting investor updates, a senior operator analyzing files, or a solo technical builder using Codex does not need dramatic productivity gains. Avoiding rework can cover the subscription. If the work is casual and resets never matter, Plus is wasted spend.

Before upgrading to Pro for capacity, try Terra for everyday writing, visual work, or computer-based tasks. OpenAI says the same Work and Codex allowance covers more tasks with Terra than with GPT-5.6 Terra, and substantially more than with Sol or Astra. Keep Sol or Astra for the hardest work. This strengthens Plus's value without changing its $20 price; it does not promise a fixed task count.

ChatGPT Pro: three tiers, different allowances

ChatGPT Pro now has three monthly choices: Pro 100 at $100, Pro 200 at $200, and Pro 500 at $500. Pro 100 adds Pro-model access and more usage than Plus; Pro 200 provides more included usage than Pro 100. Pro 500 has the highest included allowance and adds Ultrafast for GPT-6 Astra and GPT-6.1 Sol, the premium speed mode in Work and Codex.

All three Pro tiers include Pro models, Codex, deep research, image creation, memory, and uploads. They also include GPT-6.1 Sol and Terra in Work and Codex. The tier choice decides how much included usage you get; among Pro plans, only Pro 500 includes Ultrafast. Buying credits on Pro 100 or Pro 200 does not grant Ultrafast at launch.

Model limits still apply. Work and Codex currently share usage, while ordinary Chat has separate usage rules ahead of the announced December transition. All three Pro tiers currently have no five-hour Work and Codex limit, but they still have an included allowance. Check Settings > Usage for your balance and reset times. Choose from observed usage, not an assumed task-count multiple of Plus. See OpenAI's usage guide and Codex pricing and limits.

Pro 200 after 29 October

The Pro 200 cut did not happen. A $200/month subscription now carries the higher Work and Codex allowance regardless of whether it is new, continuing, or restarted. Accounts previously on the lower allowance received twice that allowance; accounts already on the higher allowance keep it. The old grandfathering window no longer determines access, and there is no need to cancel and resubscribe. Pro 200 still does not include Ultrafast. See OpenAI's current Pro 200 terms.

GPT-6 Pro messages currently have a separate limit. Pro 100 and Pro 500 retain their existing weekly Chat limits. Pro 200's lower weekly limit now matches the higher one; subscribers already on the higher limit keep it. OpenAI's current Pro page and Chat model guide do not publish numerical weekly caps for these Pro tiers. Use the allowance shown in your account, and do not read “twice” as a doubling of every Chat limit.

Fast and Ultrafast consume included usage faster than Standard, and purchased credits follow separate rates. A larger Work and Codex allowance does not guarantee a matching increase in completed work.

Dots are included on eligible Pro accounts. A dot is an always-on agent that can follow up and do deeper work. Your first dot has no extra subscription charge, but deeper work has an allowance. Pro access is rolling out to users aged 18 and older outside the European Economic Area, Switzerland, and the UK. The allowance announcement does not establish an increase in Dots usage. See OpenAI's Dots guide.

The $100 tier suits a heavy user who regularly exhausts Plus and needs Pro access. The $200 tier is the next capacity step when that allowance runs out. The $500 tier is a poor trade for occasional hard prompts; its extra capacity or Ultrafast must recover the additional spend.

ChatGPT Business: buy the workspace, not just more messages

ChatGPT Business Standard costs $25 per user per month on monthly billing or $20 per user per month when billed annually. Business Premium costs $125 per user monthly or $100 per user per month billed annually. A workspace requires at least 2 paid seats in total, and you can mix Standard and Premium seats.

The workspace adds centralized billing and administration, SAML SSO, MFA, usage visibility, and spend controls. Business data is not used for training by default. Both seat types include ChatGPT, Work, and Codex, with GPT-6.1 Sol and Terra available in Work and Codex. GPT-6 Sol powers the default Chat experience; individual model allowances depend on the seat, experience, and workspace settings.

Premium's increase is confirmed by OpenAI. Its Business release notes include Premium in the Work and Codex allowance increase. OpenAI has not published the size of Premium's increase there; “twice” is specified for Pro 100 and Pro 500. Premium has more included Work and Codex usage than Standard and no five-hour limit. Standard includes limited Astra usage; Premium can use its full included allowance for Astra. Neither Business seat includes Ultrafast at launch.

Under the currently documented Chat limits, Standard includes 15 Pro messages per month and Premium includes 50 Pro messages per week, shared between GPT-6 Pro and GPT-5.6 Sol Pro. Switching between those models does not add messages. These are the current separate Chat allowances ahead of the December transition, as OpenAI's Business models and limits explains.

Premium also includes a first dot at no extra subscription charge, with an allowance for deeper work. Business Premium Dots are available in supported ChatGPT regions subject to workspace eligibility and rollout; Standard does not include Dots. Check the Dots eligibility rules before choosing a seat for that feature.

This plan makes sense when a company needs identity, data, policy, and collaboration controls. Start with Standard for people whose allowance is sufficient, and assign Premium to the heavy users who need it. A founder should compare those workspace requirements separately from the choice of a personal Plus or Pro subscription.

There is a legacy Codex seat caveat. Workspaces that had not added the old Codex-only seat type before June 24, 2026 cannot add that legacy type now. This does not remove the Codex access included in today's Standard and Premium seats. Check the seat type and current workspace allowance before committing.

Enterprise, Teachers, and Edu

ChatGPT Enterprise requires a sales quote. It adds SCIM provisioning, which automates user accounts, enterprise key management, role controls, domain verification, retention and residency controls, audit logs, and usage monitoring. The price only becomes meaningful against a seat count, security requirements, and the usage terms in the contract.

ChatGPT for Teachers is free through June 2028 for verified US K-12 educators and school staff. It includes a secure workspace, the flagship model, uploads, connectors and apps, voice, images, analysis, search, memory, deep research, shared projects, custom GPTs, and administration. It is explicitly not a student plan.

ChatGPT Edu is the university offer, sold through a sales conversation rather than a public per-seat sticker price. On credit-based Enterprise and Edu agreements, users share a contract-level pool without per-seat usage caps by default; administrators can set group spend controls. Allocation and expiry come from the order form. Enterprise agreements billed in US dollars follow their contracted token rates instead.

The cost math that decides the upgrade

Monthly price hides whether a plan is cheap or expensive. Normalize it against the work it supports.

Compare the published seat price with useful work completed before the allowance runs out. The October change improves included Pro capacity at the same subscription prices; it does not establish a cost per task.

"Outcome" must mean something useful: a finished analysis, a merged code change, a client-ready draft, or an approved image. Counting prompts rewards wasted motion.

A higher Pro price buys a larger included allowance, but a price ratio is not a usage ratio. Task size, model choice, reasoning, tools, and speed affect consumption. Compare the work completed before your own allowance runs out; a cost per assumed Plus-equivalent unit would give false precision.

Business has a different break-even. Annual billing lowers the listed per-seat rate, but a longer commitment only saves money when the seat stays useful. Assign Premium selectively and review the paid seat count before renewal.

The decision flips on observed friction. Choose Go for repeated tool caps. Choose Plus for GPT-6 Sol reasoning in Chat, GPT-6.1 Sol and Terra in Work and Codex, and the broader workbench. Choose a Pro tier for measured exhaustion of the plan below it or a feature you need. Choose Business when governance, shared data, or administration matters more than individual capacity.

Hidden ChatGPT costs and billing traps

The subscription price is only the first meter. Credits, annual seats, app-store refund paths, and separate API bills can all change the total.

Flexible credits do not behave like cash

Personal credits are optional pay-as-you-go add-ons after included limits. Supported features include Codex, Work, Word, Excel, and PowerPoint, with availability varying by account, plan, and feature. Automatic reload is available on eligible accounts, and supported agentic features can share the same allowance.

Unused personal credits expire after 12 months. They do not roll over, cannot be transferred, and are generally non-refundable. That makes a large speculative top-up worse than buying near-term usage.

Business can add pooled credits when users hit advanced-feature limits. Purchased Business usage credits also last 12 months; the promotional API credits described below follow different expiry rules. On credit-based Enterprise and Edu agreements, admins can enable overages, alerts, and limits against the shared pool. Limits stop new requests; work already in progress can settle afterward. See the workspace credit rules.

Annual Business billing trades flexibility for a lower price

Business Standard is $20 per seat per month billed annually versus $25 per seat per month billed monthly. Premium is $100 per seat per month billed annually versus $125 per seat per month billed monthly. Added seats are charged immediately pro rata and stay committed through the current billing cycle. Seat reductions take effect at the next billing cycle; unused committed seats are generally non-refundable. OpenAI's Business billing rules explain the exceptions.

The honest rule is to annualize stable seats, not hoped-for hires. Removing a member frees the seat for reassignment; it does not automatically reduce the paid seat count. Schedule the reduction before renewal.

Personal plans have no annual discount

Go, Plus, and all three Pro tiers bill monthly. A third-party page offering a discounted annual Plus or Pro subscription is not describing an OpenAI billing option. Go may also carry ads, which is a non-cash cost worth considering if the tool sits open all day.

Refunds depend on the purchase channel

Subscription fees are normally non-refundable, and cancellation should happen at least 24 hours before renewal. Under OpenAI's current refund policy, an unused individual subscription purchase may qualify for a discretionary refund if you contact support within 7 days of the charge and meet its eligibility requirements. An accidental purchase or forgotten cancellation does not automatically qualify.

Approved web refunds are processed in 5 to 7 business days; Google Play refunds can take up to 10 business days. Apple handles Apple-billed refunds directly. Residents of the EU, UK, and Turkey can receive a prorated refund when cancelling within 14 days of purchase. Credits have their own generally non-refundable rule, with legal, contractual, or approved exceptions.

ChatGPT subscription versus API pricing

The ChatGPT app and the OpenAI API remain separate products with separate billing, but eligible Pro and Business subscriptions now include promotional API credits after activation. Plus does not qualify. The API benefit does not increase ChatGPT, Work, signed-in Codex, or workspace usage-credit balances, and it does not cover Codex used through API keys. See OpenAI's API-credit benefit terms.

For a full monthly billing period, the published API grants are $100 for Pro 100, $200 for Pro 200, and $500 for Pro 500. Monthly Business workspaces receive $20 per paid Standard seat or $100 per paid Premium seat, pooled up to $500 per workspace per billing period. Annually prepaid Business workspaces receive the year's grant upfront, capped at $6,000 per annual billing cycle. The first grant is prorated, and unused credits expire when the applicable billing cycle ends.

An eligible paid subscription must have been active for at least 7 days before claiming. The subscription or workspace owner must also own the receiving API organization and activate the link; eligibility alone does not issue a grant. The offer can change or end. Budget API work separately and count only the credits actually granted to your organization.

OpenAI's current API pricing charges by input and output tokens, the units a model reads and writes. At the Standard short-context rates, GPT-6 Astra costs $10 per 1 million input tokens, $1 per 1 million cached input tokens, and $50 per 1 million output tokens. GPT-6.1 Sol costs $2, $0.10, and $10 respectively. GPT-6.1 Terra (gpt-6.1-terra) costs $1 input, $0.05 cached input, and $5 output per million tokens. GPT-6 Luna costs $0.10, $0.01, and $0.50 respectively.

Those are token prices, not subscription allowance conversions. Input length, output length, caching, and tools determine the API charge; a subscription price cannot tell you how much API work a grant will fund.

Choose the model against the quality the job requires. A lower token price only saves money if the result is usable; retries and manual correction can erase the difference. Keep that evaluation separate from the subscription decision.

Batch API cuts input and output charges by 50% for asynchronous work completed within 24 hours. The detailed API rate card lists web search at $10 per 1,000 calls plus search-content tokens billed at model rates, and a 10% uplift for eligible regional processing. Caching can reduce the input side, but it does not discount output tokens; cache-write charges can also apply.

ChatGPT price versus Claude, Gemini, and Perplexity

At the mainstream paid tier, the shortlist clusters around $17 to $20 per month. The decisive difference is what sits around the model: coding, storage, research, workspace controls, and the billing commitment.

Claude: closest on price and broad work features

Claude is the closest direct subscription alternative to ChatGPT Plus.

Claude Pro is $20 when paid monthly; Anthropic lists its annual option as $17 per month with $200 billed upfront. It brings chat together with Claude Code, Design, Slides, Docs, Science, projects, Research, and Microsoft 365 access. Claude Max starts at $100 per month with higher included usage.

Choose Claude Pro when those connected work surfaces matter more than ChatGPT's current model menu or agent workspace. Choose ChatGPT Plus if a monthly-only commitment is preferable or its broader app ecosystem fits the job. The deeper tradeoffs are covered in Claude vs ChatGPT.

Google Gemini: strongest bundle value

Google Gemini is the normalized choice for someone already buying cloud storage.

Google AI Pro costs $19.99 per month and includes 5 TB of storage plus expanded Gemini access. Google AI Ultra starts at $99.99 per month, includes at least 20 TB, and provides higher Gemini access. Those are bundle prices, not interchangeable model allowances.

The bundle can beat a standalone $20 assistant on total household or business value. It is less compelling if the storage is redundant and the only criterion is assistant quality for a specific workflow. Buy the bundle for the bundle, not because one cent below $20 settles the model decision.

Perplexity: the research-first alternative

Perplexity is the cleanest fit when the daily job begins with web research and source discovery.

Perplexity Pro is listed at $17 per month when billed annually, with 4,000 bonus credits. The product page names GPT-6.1 Sol, Gemini 3.8 Flash, and Claude Sonnet 5.5 among its model choices. Perplexity Max is $167 per month on annual billing, with 35,000 bonus credits and 10,000 monthly credits. Bonus credits are a promotion, not a promised recurring monthly allotment.

Choose it when model choice and citation-led research outweigh ChatGPT's creation and workspace features. Skip the annual commitment if the job is mostly drafting, coding, or internal-file work. A broader shortlist sits in the best AI chatbot guide.

The normalized verdict: ChatGPT Plus, Claude Pro monthly, and Google AI Pro are effectively in the same sticker-price band. Perplexity Pro becomes cheaper through an annual commitment. At the premium end, ChatGPT Pro and Claude Max start at $100, while Google AI Ultra starts at $99.99. Their products and allowances remain materially different.

Who should buy which ChatGPT plan?

Use the smallest plan that removes a demonstrated constraint. OpenAI distinguishes the Pro tiers by included usage and Ultrafast access; the number of tasks you can complete depends on the model, context, reasoning, tools, and speed mode.

• Stay Free when tool resets are tolerable and the tool is not on the critical path of paid work.
• Choose Go when the issue is upload, image, data-analysis, or memory capacity and you do not need Sol reasoning.
• Choose Plus when GPT-6 Sol reasoning in Chat, GPT-6.1 Sol or Terra in Work or Codex, or expanded tools save at least $20 monthly. Projects and tasks alone are not exclusive reasons to upgrade from Go.
• Choose Pro 100 at $100/month when Plus regularly runs out and you need Pro-model access or more included usage.
• Choose Pro 200 at $200/month when you need more included usage than Pro 100. Every Pro 200 subscription now receives the higher allowance; the planned reduction was canceled.
• Choose Pro 500 at $500/month when you need OpenAI's highest included Pro allowance or Ultrafast for Astra or GPT-6.1 Sol. Its higher price must pay back through completed work or time saved. Credits on a lower Pro tier do not add Ultrafast at launch.
• Choose Business when at least two people need a governed workspace, shared controls, and no training on business data by default. Start with Standard; assign Premium to heavy Work and Codex users or eligible users who need Dots. Premium's allowance increased, but OpenAI has not quantified the increase.
• Talk to Enterprise or Edu sales when procurement, identity, retention, residency, or pooled usage needs contractual terms.

Skip every paid plan if Free never blocks an outcome that matters. The best ChatGPT plan is not the one with the longest feature list. It is the cheapest one whose limits remain outside your normal month. Next week, check your usage dashboard and note which tasks stop at a limit. Try suitable Work and Codex tasks with Terra before paying for more capacity, and upgrade only if the next tier still clears a demonstrated constraint.

Frequently asked questions

Is ChatGPT free?

Yes. ChatGPT Free costs $0 and uses GPT-6 Luna as the rollout reaches accounts. For eligibility, tools, and limits, see Is ChatGPT free?.

Is it worth paying $20 for ChatGPT Plus?

Plus is worth $20 when GPT-6 Sol reasoning in Chat, GPT-6.1 Sol or Terra in Work or Codex, expanded tools, or fewer interruptions recover at least $20 of time or output value each month. If Free tool resets do not affect useful work, keep the $20.

Is ChatGPT Pro $200 worth it?

Pro 200 is worth it when Pro 100's included usage runs out and the larger allowance earns its $200 monthly price. All Pro 200 subscriptions now receive the higher Work and Codex allowance; the planned October reduction was canceled. The lower GPT-6 Pro weekly Chat limit also now matches the higher one. Pro 500 costs $500 monthly, has the highest included allowance, and is the only Pro tier with Astra and GPT-6.1 Sol Ultrafast.

What is the difference between ChatGPT Free and Plus?

Free uses GPT-6 Luna; Plus costs $20 monthly and uses GPT-6 Sol in Chat, with broader reasoning and tool allowances. See ChatGPT Free vs Plus for the detailed comparison.

Does ChatGPT have yearly pricing?

Go, Plus, and all three Pro tiers are monthly only. Business Standard is $25 per user per month on monthly billing or $20 per user per month on annual billing. Premium is $125 per user per month on monthly billing or $100 per user per month on annual billing. Enterprise uses negotiated commercial terms.

Does ChatGPT offer a student discount?

The live price page lists no general discounted student subscription. OpenAI's student Codex offer gives eligible verified university students in the US and Canada $100, represented as 2,500 ChatGPT credits, for Codex rather than the API; those credits expire 12 months after the grant.

Can I get a ChatGPT refund?

Subscriptions are normally non-refundable. An unused individual purchase may qualify for a discretionary refund request within 7 days, subject to eligibility. Apple handles its own refunds; residents of the EU, UK, and Turkey have a prorated 14-day cancellation right.

Is OpenAI API usage included with ChatGPT Plus or Pro?

Plus does not include API credits. Eligible Pro subscribers can activate the promotional API-credit benefit, but API billing stays separate. The grant does not increase ChatGPT or signed-in Codex limits and does not cover API-key Codex. Check the eligibility and expiry terms before budgeting around it.

Has ChatGPT pricing changed in 2026?

Yes. ChatGPT Go rolled out worldwide at $8 per month in the US on January 16, 2026. Pro now has $100, $200, and $500 monthly tiers; the $500 tier was announced on September 29, 2026. Business Standard is $20 per user per month billed annually or $25 billed monthly; Premium is $100 per user per month billed annually or $125 per user per month billed monthly. The October allowance increase affects Pro and Business Premium; it did not increase Plus usage.

Want a quicker way to compare AI spend against the job each tool actually does? Get the AI Tools Map for Business Owners.